David
Nyurenberg.

Featured guest breaking down the realities of programmatic advertising, CTV transparency, and how lessons from traditional linear TV buying still apply to modern digital environments.

David gives his take on the 2026 Upfronts, specifically analyzing Amazon's 90% U.S. household coverage claim and their authenticated audience graph.

Authored essay arguing that forcing Connected TV into performance marketing frameworks designed for search and social ignores television's unique value.

Live interview at POSSIBLE Miami where David brings a pragmatic operator's lens to breaking down how performance is really measured and where measurement breaks in digital growth.

Explains why CTV looks underwhelming when measured exactly like search, and how to appropriately rethink performance in a multi-device world.

David joins Sarah Caputo to discuss the persistence of media waste and why ad fraud isn't just a technology problem, but an incentive problem.

Following the Brand Safety Summit, David unpacks the industry's misplaced priorities, the challenges of measuring true brand safety in streaming, and the need for transparency.

Announcement of his appointment as SVP of Digital at InterMedia Advertising, crediting him as a respected industry voice driving AI transformation across linear and streaming media.

Quoted discussing how his team separates tech, audience, and platform fees from working media spend to ensure dollars are actually making it to publishers.

Interviewed on how Rain the Growth Agency navigated the opaque landscape of CTV ad buying by developing an algorithm with Chalice Custom Algorithms to extract show-level data for programmatic bids.

Quoted as the Associate Director of Digital Video at Rain the Growth Agency, providing media buyer perspectives on the performance-yielding benefits of OpenPath for Connected TV (CTV).

An in-depth interview exploring Nyurenberg's early career at Gameloft, his time at programmatic managed service vendors, and the founding of his self-funded consultancy Valor.